//‘We’ Campaign aims to Repower America

‘We’ Campaign aims to Repower America

In July, former Vice President and Nobel Laureate Al Gore issued a challenge to Repower America with 100% clean electricity within ten years. Building on that challenge, the “We” Campaign is launching a major advertising and grassroots effort to support the new President-Elect and other leaders as they seek to fulfill the election’s mandate for change and enact bold policies to revitalize our economy and help solve the climate crisis.

“There has never been a better time than right now to Repower America,” said Cathy Zoi, CEO of the Alliance for Climate Protection, the nonprofit, nonpartisan organization that manages the 1.8 million-member “We” Campaign. “Now is not the time for small steps or a narrow focus. The American people are calling for bold change, and Repower America is the big solution to get our country back on track quickly. Quickly transitioning to clean energy will kick-start our economy, generate millions of new jobs and provide the foundation for long term economic growth.”

Starting on November 6, a series of new advertisements will run on television, in print and online. The first ad poses the question, “Now What?” The answer: “Our nation just made history. We have an historic opportunity to boost our economy and Repower America with 100% clean electricity within 10 years. It will create new American jobs, end our addiction to dirty coal and foreign oil and solve the climate crisis.” The ad concludes, “Big problems need big solutions. History is watching.”

On Sunday, a second television ad entitled “Common Thread” will begin airing, pointing to America’s continued harmful dependence on carbon-based fuels as the common thread running through our economic, national security and climate crises. If we pull that thread and end our carbon dependence, the ad states, we have the ability to solve these problems by Repowering America.

The plan to Repower America outlines immediate investments in three areas: energy efficiency, renewable generation and transmission.

  • Energy Efficiency: A national upgrade to eliminate waste, save money, and improve comfort. Make every bit of energy we produce work harder for us.
  • Renewable Generation: Accelerate the ramp-up of clean, renewable electricity sources through policies that support increased private and public investment in technologies that work, like wind, solar, andgeothermal.
  • Unified National Smart Grid: Modernize transmission infrastructure sothat clean electricity generated anywhere in America can power homes and businesses across the nation. National electricity ‘interstates’ that move power quickly and cheaply to where it needs to be; local smart grids that buy and sell power from households and support clean plug-in cars.

“We have the tools in hand today to make the plan to Repower America a reality,” Zoi said. “But transforming our economy will require bold leadership and resolve. We need our new administration to embrace the Repower America goal and usher in a new era of American excellence, in which our nation leads the world in clean energy technology.”

Watch Al Gore making his speech to Repower America on July 10th, 2008

For more information visit http://repoweramerica.org/raads. For more information on the plan to Repower America, visit www.repoweramerica.org.

About the “We” Campaign:
Unprecedented in scale for a public policy issue, the Alliance for Climate Protection’s “We” Campaign draws from the best practices of successful commercial, social marketing and political campaigns. The We Campaign combines advertising, online organizing and partnerships with a diverse and growing group of grassroots organizations, to educate the American public on the urgent need to solve the climate crisis and activate them to demand real solutions from elected officials – in part through repowering America with 100 percent of its electricity from clean carbon-free sources within 10 years.