images credit: REUTERS/Kimberly White

Google Inc, the internet search and advertising leader, is increasingly looking at the energy sector as a potential business opportunity, the New York Times reported.

Google is hoping to soon unveil tools that could help consumers make better decisions about their energy use, the paper said.
Google has hired engineers who are conducting research in renewable energy, former government energy officials, scientists and even a former NASA astronaut, whose experience with electronic gadgets is being put to use to develop energy tools for consumers, the Times said.

The company’s philanthropic unit, Google.org is considering large investments in projects that generate electricity from renewable sources.

“We want to make money, and we want to have impact,” Dan Reicher, director for climate change and energy initiatives at Google.org told the Times.

But with a recession looming and oil prices dropping, investors might pressure Google to curtail its clean energy ambitions, the paper said.